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Mini CourseFree

The Marketing Brief That Gets Executed

In under an hour, learn to write a brief that gets the team delivering right the first time.

Duration
45 minutes
Lessons
3
Who is this for?

Marketers, team leads and business owners working with designers or agencies.

What you walk away with
  • A ready-to-use brief template you can apply tomorrow morning.
  • How to define objective, audience and message without vague words.
  • The feedback mistakes that waste work, and how to avoid them.
01

Lessons

  1. 01
    Lesson 1

    Why the brief is half the work

    What actually happens when the brief is weak, with real examples from agency work.

  2. 02
    Lesson 2

    The five elements of a brief

    Objective, audience, message, deliverables and references, one by one and with examples.

    Exercise: write a brief for a real campaign using the template, then review it with the checklist.

  3. 03
    Lesson 3

    Feedback and approval

    How to review work against the brief instead of personal taste, and when to call it approved.

Related

Article
6 min read

Why a Weak Brief Wastes the Whole Team's Work

A brief is the cheapest tool you have for saving weeks of work. Here is what it needs to actually do that job.

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