The Marketing Brief That Gets Executed
In under an hour, learn to write a brief that gets the team delivering right the first time.
Course duration: 45 minutes3 Lessons
Who is this for?
Marketers, team leads and business owners working with designers or agencies.
What you will get out of it
- ✓A ready-to-use brief template you can apply tomorrow morning.
- ✓How to define objective, audience and message without vague words.
- ✓The feedback mistakes that waste work, and how to avoid them.
Lessons
- 01
Why the brief is half the work
What actually happens when the brief is weak, with real examples from agency work.
- 02
The five elements of a brief
Objective, audience, message, deliverables and references, one by one and with examples.
Exercise: write a brief for a real campaign using the template, then review it with the checklist.
- 03
Feedback and approval
How to review work against the brief instead of personal taste, and when to call it approved.
