8 min read
From Problem to First MVP: What to Build and What to Postpone
Before you open Figma or write a line of code: how to decide on the smallest version that truly tests the idea.
POV Library
Marketing, business, experiments and work stories, all from one curious point of view.
6 min read
Why a Weak Brief Wastes the Whole Team's Work
A brief is the cheapest tool you have for saving weeks of work. Here is what it needs to actually do that job.
7 min read
How to Turn a Business Goal into a Marketing Roadmap
The distance between "we want more sales" and a plan that ships. Written from inside real meetings.
Newsletter
An idea or experiment worth following
Every now and then I send an idea, an experiment, or something I learned while building a project. No spam, and no daily emails about waking up at 5am to change your life.