Doaa Adel, Marketing Director & Strategist

I don't just run marketing. I have a point of view.

Marketing director, strategist and professional over-thinker. Everything on this desk opens a different part of how I work.

Explore my POVView selected work

9 yrsMarketing & strategy

4Markets · MENA

60+POV pieces

Currently on my deskFrom Problem to First MVP: What to Build and What to PostponeBefore you open Figma or write a line of code: how to decide on the smallest version that truly tests the idea.Article8 min

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Doaa Adel, Marketing Director & Strategist. Egypt and the Gulf.

01First time here?

If this is your first time here

01Marketing & BusinessIdeas, frameworks and stories from real work and the market.Ideas, frameworks and stories from real work and the market.02Projects & ExperimentsWatch ideas turn from a question into something testable.Watch ideas turn from a question into something testable.03Learn With MeShort guides and mini courses built on real work and experiments.Short guides and mini courses built on real work and experiments.

02Building in Public

The experiment running now

Running now

From a Bad Gift to the First Pound

Building a gift recommendation system in public, from the first research call to the first attempt at getting paid. Every decision and mistake gets documented.

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03POV Library

Latest from the POV

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Article Video POV Case Study Mini Lesson

01From Problem to First MVP: What to Build and What to PostponeBefore you open Figma or write a line of code: how to decide on the smallest version that truly tests the idea.Article8 min read 02Why a Weak Brief Wastes the Whole Team's WorkA brief is the cheapest tool you have for saving weeks of work. Here is what it needs to actually do that job.Article6 min read 03How to Turn a Business Goal into a Marketing RoadmapThe distance between "we want more sales" and a plan that ships. Written from inside real meetings.Article7 min read

04Experience

Experience built across industries and problems

Working inside marketing agencies and leading cross-functional teams, I worked on B2B and B2C challenges across industries, from positioning and strategy to launches, lead generation and performance optimization.

05The method

How I work

01
Understand the problem
Start from the business context, not the shape of the post.
02
Build a direction
Research, audience, positioning and a clear message.
03
Turn it into execution
Briefs, team alignment, content, campaigns and digital touchpoints.
04
Read the result
Data, feedback and a decision: continue, adjust, or stop.

06From paper to reality

Selected projects

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Stage: Research

Gift Recommendation System

The problem: Choosing gifts is stressful, and most gifts end up forgotten in a closet.

The idea: A recommendation system that builds a profile of the person and suggests gifts that mean something.

Meet Doaa

I'm Doaa Adel.

My background started in computer science and data, then the journey took me to marketing and leading teams building strategies, content, campaigns and digital experiences across industries. Doaa's POV is where the practical side meets curiosity: what happens when we take an idea seriously and try to ship it?

More about me

Newsletter

An idea or experiment worth following

Every now and then I send an idea, an experiment, or something I learned while building a project. No spam, and no daily emails about waking up at 5am to change your life.