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Marketing, business, experiments and work stories, all from one curious point of view.

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6 min read

Why a Weak Brief Wastes the Whole Team's Work

A brief is the cheapest tool you have for saving weeks of work. Here is what it needs to actually do that job.

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An idea or experiment worth following

Every now and then I send an idea, an experiment, or something I learned while building a project. No spam, and no daily emails about waking up at 5am to change your life.